Ratings are declining and circulations are plunging. Advertising revenues are tumbling, layoffs, buyouts, marquee properties sold, bought and sold again. Yet, troubled as the news media business is, media as a human activity is pulsing with dynamism, creativity and invention. There’s just one problem. Nobody wants to pay for any of this, which is why salaried journalists are coming to feel like the steelworkers of the 21st century.