A quick history: Last September, Iranian.com upgraded from a manually crafted set of pages to a modern content management system that supported community / comment features. It was a big step forward, but it left a few issues.
First, it left a lot a screen space vacant. This format uses the more modern, wider screen. That should make it easier to view things.
We kept the three columns, but made them wider. That should make for easier reading.
The prior layout had two “skinny” columns on the right, which was hard to read. This one has skinny column on the left with “narrow” content, the main column with story summaries and a medium sized right column which houses video and other content better.
We are asking our advertisers to avoid animated ads and to use the extra space for making their messages easier and less intrusive. We want commerical messages to be available to those readers with a need without annoying everyone unnecessarily.
Last, the new format will better support the new features we plan for 2008. (More on those in a later post.)
What do you think? Any suggestions for improvement.