Arye Sharuz-Shalicar, 31, whose parents emigrated from Iran to Germany, is a one-man PR show. He speaks Persian, German, English, French, and Spanish and can also get by in Russian, Turkish, Arabic, and Italian.
Sharuz-Shalicar is one of the front-line soldiers in the Ministry of Absorption’s new “army of bloggers” that was recently established in cooperation with the Foreign Ministry’s public relations department following Operation Cast Lead in the Gaza Strip.
The Absorption Ministry is recruiting new immigrants and Jews living abroad who have access to a computer and who speak a second language to a volunteer effort to improve public relations for Israel on the internet. The campaign was launched last week.
In the cross hairs are problematic blogs, talkbacks, online social networks, online polls, Youtube videos, and more.
The ministry was amazed by the massive response to the effort. More than 1,000 interested applicants contacted them, of which 350 are Russian speakers, 250 English speakers, 150 Spanish speakers, 100 French speakers, and 50 German speakers.