It’s the name of a company that is the latest to produce ready made microwave ready Persian dishes. Many different combinations of Chelo and Khoresht are produced – which I am sure they all taste great. The product is being distributed by a company called Nader Trading – and is currently being advertised on Pars TV – I am sure they are already being distributed in CA. But my intention here is not advertising for the product but to critic it’s ad!! In the add they have several middle aged Iranian ladies sitting around a dining table, one of them announcing the Allen Foods product to the other ladies while saying: You can now serve these great Iranian gourmet dishes and pretend you made them yourself!!!
Many thoughts come to my mind when I see this ad – all of them bad.