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October 6, 2004

The Queen is dead
For decades there has been only one doll that little girls have wanted - golden-haired, long-legged Barbie. So how did a three-year-old upstart with drugged-up eyes and an oversized head knock her off the top spot in the UK? Tanya Gold meets the Bratz

Wednesday October 6, 2004
The Guardian

... The Bratz were created by Isaac Larian, an Iranian Jew described in the toy industry as "a charismatic entrepreneur". Larian came to America to become a structural engineer in 1971 but instead he founded MGA, now the biggest privately owned toy company in the world. In 2000, the designer Carter Bryant walked into his California office with a drawing of a Bratz doll. Larian's seven-year-old daughter Yasmin (now immortalised as a doll) liked the drawing. Larian commissioned a prototype and the cold wind began to blow through Princess Barbie's realm >>> Full text

Sent by Laleh Khalili

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