Elliot Sharifi’s parents will be the first to tell you that saying “my son, the hummus maker” has nowhere near the same ring to it as “my son, the doctor.”
Not unsurprisingly, Sharifi’s Persian Jewish parents were less than thrilled when he told them he was leaving the world of finance and a six-figure salary to start a hummus company. He was in his early 20s at the time.
“Starting a food brand and hoping it hits big was not something my dad could understand,” he said. “My mom thought I was insane. She thought this was an extension of me acting out as a child.”