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It was the reinvestment task but Melody Hossaini became a disposable asset for Lord Sugar and was the tenth person to be fired form The Apprentice. 

The 26-year-old left the competition after her team failed to increase their assets in a task which tests business acumen at its most basic. 

Melody, who describes herself as the Founder and Director of a Global Youth Consultancy Business, put herself forward as project manager as the group were advised by Lord Sugar to ‘smell what sells.’

Both Team Logic with Melody leading Helen and Tom and team Venture headed up by Natasha alongside Susan and Jim were given £250 of wholesale goods which they were sent off to sell. 

They were told by Lord Sugar that they would need to identify their best selling products and reinvest in those items to sell and increase their profit margins over a two day period. 

He told the group:’ This task is about the simple principle of business, churning your money over increasing your assets.’

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