The aim is to emasculate Obama and to induce a fear that the Democratic nominee will be unable to function as a manly protector.The primary audience, I would argue, is the "Insecurity Men," male voters unconsciously anxious about their masculinity who are generally well disposed toward Republican candidates.Men tend to be much more troubled than women that they might have traits of the other gender. The more central male domination is to a social order, the more anxious they are.