BI Intelligence The top trend over the last year has been the growth of image-focused social networks — particularly Pinterest, Instagram and Snapchat — among specific demographics. 5. Dr. Fauci joining Snapchat to boost vaccine confidence among target demographics in WH media blitz: report Dr. Anthony Fauci will target younger demographics with informative Snapchat clips, Axios . Snapchat allows you to engage target audiences in a unique way with a new type of content. 8. Choosing the right social media platforms snapchat-demographics. TikTok Revenue Growth & How Much it's Worth. 78% of internet users aged 15-35 use Snapchat. 65% of U.S. 18-29-year-olds say they use Snapchat. Nearly six in ten, or 59 percent to be exact, of all U.S. internet users aged 13 to 24 years use the photo-sharing app (DataReportal, 2021). Gender. 4.2% of 18-64 year-olds say Snapchat is their favourite social media platform. On the app store, the age classification is 12+. According to Statista, Snapchat was found to be the most important social network for 41% of teens. This refers specifically to users in the US. In this dashboard, you can view data broken down into: Age. These can be attributed to the fun and more eccentric characteristics of the app. Looking for something? Snapchat user demographics falls between 15 and 25-year olds (Source: Oberlo) Among teens, Snapchat is the most popular social media platform; Its primary demographic consists of both millennials and Generation Z; Simply stated, over half of the young U.S. netizens use Snapchat. India has over 116 million active Snapchatters. Only Snapchat remains to be the social media platform with more popularity among US teens. Below are all the key statistics you need to know about the social platform. Snapchat has more than 382 million active users. Snapchat is now the third most popular social app among millennials, according to a recent report by comScore which finds that Snapchat has 32.9% penetration on these young users' mobile phones . Email . In 2014, researchers from the University of Washington and Seattle Pacific University designed a user survey to help understand how and why the application was being used. In age terms, 50% are between 15 and 25, so it's very much for younger users, 35% are age 26 to 35, 20% are age 36 to 45, 10% are age 46 to 55 and just 3% are age 56 and over. The up and coming social channel, Snapchat, introduces a great way to engage in a personal experience with your social universe.It enables you to post videos or what they like to call, "stories," of your everyday adventures and gives your followers a viewing of your personal life. Related Post: How Snapchat Demographics Are Shifting [Infographic] The Rapid Growth Of Snapchat Users. User demographics for Snapchat in the U.S. Snapchat's demographics are a little different. 700 H. Chen and Y-J. Audience Analysis. Snapchat Demographics | Snapchat Marketing. Snapchat tends to have a more personal feel and has a bigger focus on direct messaging, while Instagram tends to be . They have 300+ audience base depending on their preferences for entertainment, shopping, and travel. 82 million users use Snapchat daily in Europe. Snapchat demographics: Age . While that figure jumps to 18.4% for people aged 18 to 24, it still lagged well behind Instagram and is at an even lower figure of 5.7% for people aged 25-34. And for good reason: users in this age group represent a majority on Snapchat. From its earliest days, Snapchat's main demographic has consisted of the Generation Z age group. Snapchat has 265 million monthly active users. Based on Snapchat's advertising audience data * for January 2022: (a) 53.8% of Snapchat's global users are female. If you want to target this audience, it makes sense to allot a . Open your Snapchat. Source: MarketingCharts.com. Primary Sidebar. Snapchat statistics 2020. Snapchat has over 538 million users, as per Statista. . (Pew Research Center) Snapchat users spend over 30 minutes a day on the platform. Julia Smith 2019-05-18T13:13:09-04:00. Open your Snapchat. Snapchat Demographics image source: emarketer.com. For internet users older than 30, Snapchat usage penetration in the US is below 25%. Snapchat. Advertisers. Through features like Publish Stories, Snapchat is exploring young talent and help in empowering them. Country. Snapchat User Locations. 2021 Snapchat Demographics. AUSTRALIAN SNAPCHAT STATS. By comparison, just 20 percent of those aged 26 to 35 years were. On the platform, 90% of Snapchat users are 13-24 years old. [Editor's note: For updated data on the demographics of Instagram users, see MarketingCharts' new report, US Media Audience Demographics.] Known for its augmented reality (AR) filters and 24-hour user-generated content, Snapchat is a platform where the 34 or younger crowd goes to edit images and videos and share the resulting content with friends. Snapchat age demographics. Demographics. This platform is definitely a challenge to use as a marketing channel but provides higher rewards. Here's what you should know about the people who use it. Clearly, Snapchat is more popular amongst a female audience. Get inspired and share your creativity. This data includes: Demographics overview: See age and gender breakdowns, languages, household income, education levels, and more Lee Table 1 Social media platform comparison (continued) Social medium Key features Demographics Snapchat • Primarily used for creating multimedia messages referred to as 'snaps' • Snaps can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings • 'Geofilters' allows special graphical overlays to be . This platform was designed by students from Stanford University in 2011 and allows users to record and send pictures which are known as snaps. Kids, don't forget to snap your grandma today. 55.6% of Snapchat users are Female …while only 43.9% are male. Snapchat has 381 million monthly active users; Age Dive Brief: In 2015, Snapchat grew its 18-24 base by 56%, while its 25-34 year old users increased 103% and, most notably, its over-35 user base grew 84% according to comScore. 7. India has the most Snapchat users (115.95 million), followed by the U.S (106.2 million.) Device . US Snapchat users in January 2020 stood at over 101 million. That being said their are a few things to take note as the app is always maturing. In 2020, four billions photos were sent on Snapchat on average everyday What are the age demographics of Snapchat? Jefferies tells clients that Snapchat's recent strength is reaching older demographics. Have fun with your friends and family. The third country based on the Snapchat audience is France (24.1 million.) 45.4% of Snapchat's global users are male. 61 percent of Snapchat users are female ( Hootsuite, We Are Social) How many lenses have been created on Snapchat? The UK is Snapchat's fourth-largest market, with 21 million users. Developers. Snapchat's growth is simply astounding as is its revenue and we had to expand our list to more than 10 incredible stats to consider. Snapchat- Launched in 2011 - 514 million active users; According to the data website Alexa, TikTok ranks 66th in global internet engagement. Since it was developed in 2011 by students at the Stanford University, it has undergone significant improvements and experienced notable growth. 12-24 . Although it was overlooked for a long time, Snapchat is wildly popular among younger users. Here are some more Snapchat statistics on demographics. Build rapport with your target audience by giving a behind-the-scenes view of your company. Snapchat Statistics. Demographic Profile of US Snapchat Users, 2018 (% of social network users in each group) Description There are more women (46.7%) than men (39.9%) using Snapchat in the US. Reach 332 million Snapchat users based on interest, location, demographics and more.¹ Unlock greater reach and relevance with Snapchat's easy to use custom audiences. It is mentioned that 78% of internet users are from age18-24. Filed Under: HubSpot Inbound Marketing Certification Exam Answers. largest Snapchat age demographic, however, is 18- to 24-year-olds. Snapchat Demographics General. Answer (1 of 3): Here is a great infographic created by Mediakix | Influencer Marketing Agency that explains the demographics of Snapchat. The average Snapchatter sends 34 direct messages a day through the app. The male audience makes up most of the remainder, at 43.1%. Snapchat Ads Demographics. Pin. Audience Insights provide Snapchat data — like demographics and interest categories — as well as external data from select third party data partners. In 2022, Snapchat is Australia's sixth most-used social media platform. Source: Hootsuite Snapchat age demographics 65% of US internet users aged 15 to 29 use Snapchat. 2. Advertisers. Check out these Snapchat statistics relating to user demographics. The Snapchat Demographics. Custom Audiences Among cell phone users, fully 26% of 18-29-year-olds report using Snapchat, a figure which plummets to 5% among 30-49-year-olds, 3% of the 50-64 crowd and 2% of those 65 and older. Searching in our PDF with correct answers is easier and you can save time. David Kirkpatrick Contributing Editor. Snapchat's key demographics are 13 to 29-year olds with 69% of 13 to 17-year-olds using the app and 62% of 18 to 29-year-olds using it. Takeaways from Snapchat demographics for 2022 Although Snapchat may not be the most talked-about or "trendy" network anecdotally, the platform saw growth during 2021. There are over 306 million daily active users of Snapchat. Gotta keep up that streak. 18-30 . Snapchat Demographics: Age This next Snapchat statistic highlights just how popular the app is among the younger generations. Daily active users in the US/Canada: Over 100 Million. When you look at the demographics aged 34 and younger, however, things get more . The Comprehensive Guide To Snapchat Ad Targeting Options Everyone launching a Snapchat advertising campaign starts at the same place - Geography Demographics. As Fortune's Robert Hackett succinctly puts it, "the growth of Snapchat's mobile video traffic is staggering." Snapchat users view more than 7 billion videos on the app every day, a figure that puts Snapchat's engagement on par with Facebook (which has roughly 15 times more users . Like most social media platforms, the Snapchat audience is diverse. 75% of their users are aged 13-34. TikTok offers the young ones a platform to express themselves creatively while sharing videos of themselves dancing, singing, or lip-synching to their favourite or trendy tunes. Snapchat registered users under 34 years old amount to 78.6% One-quarter of US adults use Snapchat, about the same percentage that used the platform in 2019 (24%). Over one million lenses have been created as of Q1 2021 What percentage of US teens use Snapchat? Compared to other social networks that were examined, Snapchat appeals more to younger users. Target users by age, gender, household income, parental status, etc. Snapchat is still huge with the younger crowd, although it recently lost its top spot as teenagers' go-to network. Build More Authentic Connections. The U.S. population accounts for 106.2 million active users, followed by France (24.1 million) and the United Kingdom (20.1 million). Monthly active users: Over 530 Million. While Facebook covers pretty much every age group, other social networks have more niche demographics. Supported by Omnicore and sourced from Pew Research's excellent 2018 round-up of social platforms, 78 percent of Snapchat users are under the ages of 18 and 24. This is a huge number, especially when you consider the demographic base of Snapchat - 59% of users are under 24. Developers. As of January 2021, Snapchat's global audience was composed of more female than male users, with women aged between 13 and 17 years old accounting for 11.8 percent of the total audience on the. Here's what you should know about the people who use it. 59% of U.S. users check Snapchat daily. Snapchat targets growth in older demographics Published Jan. 15, 2016 By. Share. Overall, Snapchat, Tumblr, Vine and Instagram have the youngest audiences, with approximately 40 percent or more of their respective members coming from the 16-24 group. This data includes: Demographics overview: See age and gender breakdowns, languages, household income, education levels, and more A 2018 Pew report showed that 49% of Snapchat users visit the app several times a day. Among Americans aged between 25 and 29, 47% of them were Snapchat users. Snapchat can now boast a 36.6% advertising reach in the UK, which represents more than 7 million people (aged 13 and over). The next time someone utters those words in a meeting, I have a nice statistic for you. 13% of the Snapchat population is males between . An average of 34.1 messages are sent in a day by Snapchat users Snapchat took the 3 rd place as the highest downloaded iOS app in 2018 Snapchat is widely using for messaging while on the move. It's fair to assume at this point that Snapchat isn't going to become part of the daily social routines of older generations. The top country for Snapchat users is the United States, where more than 105 million of its users reside. To do this, select the 'Demographics' section from the menu mentioned above. Reach users based on the things they like and do, both on and off Snapchat; Demographics. Audience Insights provide Snapchat data — like demographics and interest categories — as well as external data from select third party data partners. The "Snapchat Generation" includes more Millennials and Gen Zers than any other. Snapchat User Demographics There were 249 million daily active users in Q3 2020, an increase of 18% year over year. 30-50 . What is Snapchat's largest demographic? Snapchat is growing fast! The image below is called an adoption bell curve: Each demographic (stere. Towards the end of 2019, the network reported 210 million daily active users on its site. Learn about the world on your most personal map. Search for: Recent posts . (Pew Research Center, 2021). Other Snapchat demographics. 12% of all users are males aged 13-17, while 6.4% of Snapchat users are females belonging to the same age group. Snapchat Demographics. Facebook and LinkedIn have . In the Snapchat Ads Demographics section, you can get a detailed breakdown of which market segment is mostly interacting with your Snapchat content. 2021 Snapchat demographics data: Active daily users. (Source: Statista) Younger generations between the ages of 13 and 24 account for 58.3% of Snapchat's audience. Re-engage with high-intent and engaged Snapchatters with effective retargeting strategies. Snapchat's demographics include people of all ages, including 5% of all internet users in the States who are over the age of 56+. images and videos. A fall 2015 Harvard survey of young (18 to 29) Americans reveals a few interesting Snapchat demographics for marketers to consider: College students are more likely to have Snapchat accounts: 53 percent of college students surveyed say they have a Snapchat account, compared with 46 percent of 18- to 24-year-olds. Here's a breakdown of demographics: 24% of men and 24% of women use Snapchat ; 73% of 18-24 year olds use Snapchat ; 47% of 25-30 year olds use Snapchat ; 25% of 30-49 year olds use Snapchat ; Again, if you are looking for teenagers and those in their early twenties, Snapchat is the right place for that. Snapchat. Have fun with your friends and family. The advertising campaigns SnapChat promotes are depending on the target. Age distribution. According to Snapchat, more than 70% of their users are mostly 18-25 years old, commonly known as the Gen Z audience. Aside from that, almost 80% of the user population still preferred using Snapchat over other social networking platforms. This platform is known for being popular with younger audiences—but it actually has the largest average age gap out of any social media platform (more on that later) meaning that both the young and old love to snap. Check out our complete free report library. Snapchat Demographics 7. 2019 Snapchat demographics marketers need to know: Snapchat declined 0.3% in daily active users YoY. Moreover, the age gaps between American Snapchat users are particularly wide for those between 18-29 years of age using it and those that are over 65, which means that Snapchat is a social media platform with a predominantly younger . Express yourself with millions of Lenses. With well over 5 billion Snaps created every day on average for Q4 2020 Snapchat is just too big to ignore as a communication medium. 78% of Americans ages 18-24-year-old use Snapchat. According to Hootsuite, in 2016 only 12% of Snapchat users were ages 35-54, and those older than that were a single digit percentage. 3 billion Snaps are sent each day on Snapchat. eMarketer estimates Snapchat's penetration rate among teens and millennials approaches 95% of all social network users in the United States. Snapchat reached 210 million daily users in Q4 of 2019. Like most social media platforms, the Snapchat audience is diverse. In order to use Snapchat, businesses must target specific demographics which will produce effective results. 61% of users open Snapchat at least once a day. Snapchat continues to be noticeably more popular among younger users. 22-35 . (Snapchat for Business) Snapchat Demographics 18. Get inspired and share your creativity. It is reported that 69% of teens in the United States are using Snapchat. Other demographics also influence the marketing campaign. Snapchat boasts an impressive 187 million daily users, but Instagram is significantly larger, with 400 million daily users. Snapchat demographics. 3.1% of people we surveyed said they enjoyed using the platform. Although adoption was equal among men and women in 2019 (24%), a gap has emerged, with 28% of women now using the platform compared to 22% of men. There are roughly 306 million people users on Snapchat. Snapchat is one of them. Creators. Snapchat users spend on average 30 minutes per day on the platform . In the past couple of years, Snapchat has grown in popularity amongst teens and young adults. Age and Gender Snapchat has similar demographics to TikTok demographics. (Pew Research Center) 25% of U.S. internet users use Snapchat. In Australia, Snapchat ads have the potential to reach 7.25 million users. Snapchat Demographics Around 54.4% of Snapchat users are female and 44.6% are male. Related content. Learn about the world on your most personal map. Demographics of U.S. Snapchat Users Snapchat seems to be more popular among a younger crowd, according to the Pew Research Center. Other apps like Instagram and Facebook are used only when they are idle. Snapchat gender demographics The Snapchat ad audience predominantly consists of female users with 56.4%. The top country for Snapchat users is the United States, where more than 105 million of its users reside. Want to know what Snapchat demographics look like in your country? This age group makes up 37% of Snapchat users and 25- to 34-year-olds make up about 26% of Snapchatters. Pro: Snapchat allows businesses to tailor to a specific audience due to the smaller audience base. Location. A targeted message in a smaller pool of users can yield the same outcome as a generalized message with a large reach. 20 Million users are in the $100k-$250k household income bracket. Snapchat - The fastest way to share a moment! The United States' Snapchat users are comprised of 33% of males . It has a huge percentage of teenage users, a whopping 77% of users aged between 18 to 24 in fact. 32% use it while they are busy, 29 % when they are commuting and 24 % during travel. This age group makes up 37 percent of Snapchat users. Share. When including users aged 13 (the age minimum for the platform) to 18, however, this number increases to around 90 percent. Want to know more about exactly who is using Snapchat? Snapchat Demographics. Flickr: AdamPrzezdziek. Here 61% of Snapchat users are women, and 38% are men. Snapchat has long been regarded as a network for teens and young adults - also called Generation Z. Forty-one percent of users ages 25 to 34 used the app more often today than during Jefferies' first . Find users by country, location category (like "universities"), radiuses around a specific address, etc. TikTok brought in $17 billion in 2019, a sizable revenue increase of over double the previous year's $7.4 billion in 2018. Demographics. TikTok Demographics: Gender Snapchat is the app for Generation Z, as these graphs show, while Instagram outperforms Snapchat for Millennials, Gen X, Boomers, and beyond. 5. The average user spends 30+ minutes a day on Snapchat. Tweet. Snapchat demographics. Snapchat User Locations. Snapchat is powerful in part because of its unique demographics. As of the third quarter of 2020, over half of UK internet users aged 15 to 25 years were using multimedia messaging app Snapchat. Active users per month. Snapchat Demographics. Express yourself with millions of Lenses. (Source: Snapchat) Snapchat Demographics. 12% of Snapchat users are males aged 13-17. Snapchat's users are majority female, and most users are between the ages of 13 and 25, according to press reports, based on . 73% of American internet users between the ages of 18 and 24 used Snapchat in 2019. This demographic may be less brand loyal and more likely to follow trends than other demographics. 4. Snapchat - The fastest way to share a moment! Data from the Statistics Portal backs up the common assumption that Snapchat is still dominated by the young: 60 percent of users are under 25, and nearly a quarter (23 percent) have not yet graduated from high school.. By far the largest Snapchat age demographic is 18- to 24-year-olds. Use it to find answers. Even though Instagram has three times as many users as Snapchat . It is interesting to know that nearly four-fifths of young(er) internet users in America are on Snapchat. Snapchat demographics. 5. 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