June 25, 2004

Spider-man India

Bangalore, India (June 14, 2004) -- Marvel Comics & Gotham Entertainment Group –Indian publishing licensee of Marvel Comics and the leading publisher of international comic magazines in South Asia – announces the launch of Spider-Man India.

Spider-Man India interweaves the local customs, culture and mystery of modern India, with an eye to making Spider-Man’s mythology more relevant to this particular audience. Readers of this series will not see the familiar Peter Parker of Queens under the classic Spider-Man mask, but rather a new hero – a young, Indian boy named Pavitr Prabhakar. As Spider-Man, Pavitr leaps around rickshaws and scooters in Indian streets, while swinging from monuments such as the Gateway of India and the Taj Mahal.

Mumbai’s (Bombay’s) first web-swinging superhero will be joined by a reinterpretation of the classic Spider-Man villain, the Green Goblin -- reinvented as a Rakshasa, an Indian mythological demon.

“ We feel this is one of the most exciting and unique projects in comic history,” said Gotham Entertainment Group CEO Sharad Devarajan. “Unlike traditional translations of American comics, Spider-Man India will become the first-ever ‘transcreation,’ where we reinvent the origin of a Western property like Spider-Man so that he is an Indian boy in Mumbai and dealing with local problems and challenges.”

Sent by Javaneh

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