Priceless at a price
It happens all the time when a consumer feels they can get something
for nothing
May 10, 2002
The Iranian
I just noticed a banner advertisement on the Iranian.com site that advertises a June 1st fundraising
show in my neck of the woods, Washington D.C. I strongly urge all D.C. area
fans of the Iranian to attend if possible (or at least buy the tickets if you cannot
attend), since besides being a fun event, the main purpose is to raise funds to keep
the web-magazine you are reading now up and running.
Someone's paying for those servers, computers, etc., and the least we can do is to
collectively buy tickets, and create a sold-out evening. After all, we read what
this webzine makes available online, but I'm sure only a small percentage of us are
actually paying for what could be considered in American slang a "free lunch".
Fundraising is necessary, but not always a joy for the fundraiser, so as the Iranian.com
has learned, you have to become creative and find interesting ways to secure the
necessary income to continue operations. This is not unique to this magazine, or
us as a people, it happens all the time when a consumer feels they can get something
for nothing.
The other night (this was the fifth or sixth time this had happened) as my wife Moana
and I were watching a Public Broadcasting Service (PBS) television program, she turned
to me and said, "Sepehr, we really should become a member, we are enjoying all
these great programs and besides the kids watch all the programs too, and I'm feeling
guilty that we are not supporting public television!"
I replied with my customary nod of the head and stated,
"Yes, we should", but must admit I still haven't. I don't feel guilty admitting
that I like the idea of "something for nothing", and therefore as much
as I can, I try to take advantage of certain deals that as a consumer in the U.S.
we are entitled to.
For example, those 0% introductory credit card offers are one of my favorites. You
can even get cash advances for up to your credit limit with a 0% rate and if financially
savvy, invest it for the duration of the offer, and actually make some money.
Of course, there are downsides to such endeavors, one can become too clever for their
own good. For example, there are transaction fees for getting a cash advance, but
you need to have a magnifying glass to read it when you first sign up. Also, another
fine print warning is that if you don't pay off the balance of these cards after
the 6 month introductory period, you will be charged a whopping 20% interest on the
balance.
Another scenario of a deal that was too good to be true was when I first came to
the States and saw an advertisement for Columbia House Records where you could get
10 record albums (back then there were no CDs) for only 10 cents.
The catch was that after a few weeks, they would send you two albums a month that
you had to buy at the regular price of $15 which still seemed to be a good deal,
especially that you could cancel after having purchased just two albums. In order
to figure out if it was worth it, I added up the 10 albums for 10 cents to the two
albums I had to buy for $15 each and realized I was getting 12 albums for the price
of $30.10, essentially paying only about $2.50 per album. As I signed up for this
great deal I thought to myself, "Who says there is no such thing as a free lunch?"
The only problem was that they kept on sending albums every month and charging me
$15 a pop even after I had written them ten letters informing them I wished to cancel,
but to no avail. As a new student from Iran, I didn't even know what a "collection
agency" was when they called and threatened all kinds of things until I had
to pay them for some of the new albums they had sent me but I didn't want. So after
being what I thought was so "zerang" (shrewd), I ended up paying a bit
more than I would have for each album if I had just bought them retail at a local
Tower Records.
On a trip to Hawaii many moons ago, at the hotel we
were staying, we were promised a special "Hawaii Five-O" evening with all
the stars of the show and a special dinner if we spent just three hours one afternoon
to listen about timeshares. We did, with no intent of buying a timeshare, and went
through the boring process but got our special tickets. When we went to the show
that night we were hoping to see the guy that says "Book'em Dano".
Unfortunately, the only cast member from the show was a Hawaiian guy named Al Harrington
that I guess had starred in one or two episodes and he was the star of this evening's
show. I used to watch Hawaii Five-O a lot as a kid in Iran, especially that it was
directed by a fellow Iranian Reza Badiyii, and never once did I see Al Harrington.
I went up to him after the show was over and the DJ was playing the famous theme
song and I asked him if he could jog my memory as to what role he played. He said
he was the third guy jumping over a fence to catch a bad guy in the title visualization
(the opening part of the film) and that most of his parts were non-speaking. It wasn't
a free lunch, it was however, a free, but terrible dinner.
In a previous article [What
goes around] I had mentioned that our music is being reproduced in Iran without
our permission and is being sold without a cent of royalties being paid to Shahin
and myself. This same thing happens everyday here in the U.S. and around the world,
on sites such as the Napsters of the internet, where people are downloading the intellectual
property of artists such as ourselves for free.
This does a disservice to such artists since they rely on royalties for a living.
When our first album "One Thousand and One Nights" was released I had an
Iranian friend tell me that everyone in his extended family loved our music so much
that he had made them all copies, assuming I guess that I would be happy to hear
this. I said nothing to him, but thought whether he would have liked it if I went
to his gas station and pumped all the gas I wanted for free and invited all my relatives
to go there and do the same since they absolutely loved his station's gas?
The only difference being that each sale of our album
from a legitimate site such as Tower Records or Amazon.com gets reflected in what
is called "Soundscan" and therefore can push the album to the top of the
charts. At that time, in 1995 our album had reached No.6 on the Billboard charts
ahead of Enya, but below Yanni, and needed that extra push to surpass even Yanni,
which would have given us some great press in major recording magazines such as Billboard
and perhaps Rolling Stone, but when one can get a copy for free, why pay for
it?
Getting back to fundraising, I don't agree with everything I read here in the Iranian,
and I actually get angry at some things I read, but the operative word is that I
DO read it and I DO take advantage of a site that I would surely miss if it was gone.
Besides, I have gotten to know many Iranians and non-Iranians from all over the world
through the articles and emails available on this site and like the MasterCard advertisement
says, "that is priceless!"
The bottom line is that there is NO free lunch, because someone, somewhere, is really
paying for it. If we, as beneficiaries don't pay for it voluntarily, the so-called
"free" lunch may not be served the next time we want to take a bite. Now
go and buy a ticket for the June
1 show! Call ticketmaster at 202-432-7328. Or if you can't be there, make
a donation.
|
|
|