Designer Bijan Pakzad dies
Los Angeles Times / Christopher Goffard
16-Apr-2011 (one comment)

Bijan Pakzad, an Iranian American designer of jewelry, fragrances and luxury menswear who ran a Beverly Hills boutique and was renowned as clothier to some of the world’s most powerful men, died Saturday morning at Cedars-Sinai Medical Center in Los Angeles, his family said.

Pakzad was 67, his family said.

He suffered a stroke while working Thursday and was rushed to the hospital but never recovered, said his son, Nicolas Bijan Pakzad, 19. He said his father once named a fragrance DNA in honor of his three children, Daniela, Nicolas and Alexandra.

“He’s dressed over 40,000 clients,” Nicolas Pakzad said, including Presidents Carter, George H.W. Bush, Clinton, George W. Bush and Obama. “We have a picture of all five living presidents wearing his suits.” He said his father recently traveled to Washington, D.C., for an event honoring George H.W. Bush, whom he counted as a friend.

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by yolanda on Sat Apr 16, 2011 11:27 PM PDT

Pakzad was not shy about acknowledging an outsize ego. “With my ego, I would have been successful anyplace, but America gave me the opportunity to show my taste,” he told The Times.

In a 2001 book about marketing, “Brand Slam,” brand analyst Frank Delano noted the savvy behind Pakzad’s approach. “Bijan is the artist and thinker behind his brand,” Delano wrote. “His appearance in magazine ads reminds his customers that they’re getting a signed Bijan, not a product from his studio.”


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