Photographs by Ali
Shirkhodaie & Negar
(1) (5) (10) (15) (20)
Welcome back hero!
Hashemi Rafsanjani advertising blitz + football fans
June 10, 2005
"Welcome back hero" is one of the slogans
mass produced in English by Akbar Hashemi Rafsanjani's presidential
campaign machine. Others include "No more talk" and "Just
Work". The use of English for advertising (including HASHEMI
stickers in bold letters) is a new phenomenon in Iran. This strategy is aimed at attracting votes among the country's sophisticated young generation, especially in Tehran. Not only are most voters in the country under the age of 30, but a significant portion are connected (and attracted) to the English-speaking world through the Internet and satellite TV.