Refinance the Islamic Way...

Refinance the Islamic Way...
by Cost-of-Progress

In the big bad West, there resides an ever increasing number of members of the Religion of Peace. Granted most of these peace lovers are truly peaceful. They interact with their Western counterparts peacefully and are law abiding members of the society. Surprisingly though, they have moved out of their Islamic heavens for a better life in the big bad West. Like others, they too have mortgages and financial obligations which they have to meet.

For a company that does mortgage and refinancing, what better marketing campaign than to send a flyer out with a picture of a Moslem couple happily embracing each other after a blessed transaction - perhaps in the presence of the local Imam....

I got this in the mail yesterday and was floored at the boldness (I won't say audacity) of these folks. Perhaps this was a targetted marketing strategy to reach out to those prospective customers whose names aren't Joe, Jack and Jill, but mine isn't moslem-sounding at all. So who knows?

I suppose I should ask a couple of neighbors to see if they got the same thing in the mail - or......may be not!


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Targeted Marketing

by divaneh on

I think its targeted marketing. I receive literature from Muslim charities and Islamic financial institutions and some others who all try to tell me why their method or cause is Islamic.

Strangely some Indian guru also has my name in his marketing list and every year send me some horrid prints and a few dried petals, and of course payment instructions to pay Hazrat Sharif Saheb Chodri Khaajeh Gharib Navaz (His name is about a line long but I can't remember more).

Needless to say that I have not made them any reacher.


Diversity not boldness

by Anonymouse on

At some point Asian Pacific Korean or Japanese, Blacks, or even brunettes weren't on ads either.  It used to be all WASPs.  Now you see hyphenated Americans, Asians, Blacks, Indians and so on in the various ads.  WASPs aren't what they used to be.

Had there not been 9/11 would this mailer be seen as "bold"? The guy is ok, the woman is questionable!  Had she not worn a scarf it'd have passed as appealing to the ever changing face of America. Or as Dana Carvey used to imitate Bush, sr in Saturday Night Live, thousands points of lights, come together, all for one!

Take the mosque being built next to ground zero.  Is that bold? Yes probably but to me the fact that it is being built in America and next to ground zero is more important than the boldness. It shows once again diversity and personal freedoms rule and rhetorics walk.  It can't happen in any other country.  Only in America! 

Everything is sacred