Greg Craig would need to do MUCH better if his candidate wants any chance of winning upcoming debates. He has played the lead role in preparing Obama for his debates and even posed as McCain while they practiced.
Obama performed so poorly against a much weaker candidate, I feel obliged to offer a few points as a one time aspiring politician with some media training for such occasions:
Get your candidate in a jacket that is at least half a size too big for him. His thin, long stature could use the puffing up. Navy suits look Presidential.
Avoid a tie with small print. Light blue or red only and find someone in the campaign that can tie a perfectly straight and long half or full Windsor necktie.
When your opponent is deliberately avoiding looking at you, do not look at him as it comes across like you are begging to have a confrontation and he doesn’t see you as a worthy adversary.
If your opponent is successful in smiling confidently while you make your best points, return the favor and smile while he’s making his.
Stop enforcing what you have in common; unless you are so much better, he has a longer record and better credentials.
Take your shots while he lobs all those softballs (and gaffs) at you immediately and not a minute later when you remembered the right answer. He’s 72; you can’t afford to look 82!
Take that cane out of your ass and relax, be mildly animated and exude confidence.