Psychologists have long spoken about the influence and effect a person’s name has on his or her life. When the 40 second video of Neda Agha-Soltan’s distressing death at the hands of Iranian bassiji forces was released on the internet, it became the most watched video of the recent uprisings in Iran. Neda’s name in Farsi means “divine message” “voice” or “calling,” fitting considering her fate.