LOS ANGELES: The Persian New Year, known as Norouz, is celebrated this month, often with great extravagance. Among its traditions is jumping over a bonfire while declaiming: “Take away my yellow complexion and give me your red glow of health.”. I have, in a series of columns, and as a cautionary warning against the misguided view of Iran as nothing but a society of mad mullah terrorists bent on nukes, been examining distinctive characteristics of Persian society.