Nostalgia

Like a dream

It was a nice dream while it lasted. thanks to Pahlavis.

So sad....

...to see some contributors here perceive a bunch of commercials for shoes and chocolate as symbols of modernity.   These of symbols in fact were of a corrupt and backward government that thank goodness we got rid of.  Today we send satellites in space.   Wake up people!  Walk out of the malls, read, learn, and be more intellectually curious!

Javedan Iran!

i love those days....

i remember 'smarties' they were awesome!

hopefully someday soon, the akhoonds will be kicked back to hell where they belong and iran can finally be free 

دست شما بوی دست همسایه را می‌دهد.

Oh yes they do need these comments from 10000 kilometers away. And these are not silly comments. But I agree, let's enjoy the light entertainment. I particularly remembered and liked that one. 

Ladies & Gentlemen.....

It is only some dumb old commercials. Enjoy the light humer and get on with your lives. What Iran needs is not silly comments from 10000 miles away from likes of us....it needs the men and women that have taken to the streets since last summer, given their lives and freedom to preserve what we may call "our culture". What was, WAS....what is today is the reality we have to face.

Iran-e-Azad

I am not going to get to 30 year old repeated arguments but what was presented by Shariati's, Bazargan's, Taleghani and Khomenei was NOT what was delivered.

It was the case of a nation mislead. The thought that everything that happens in Iran including a uprising by millions and 98% vote is all made by foreigners is a thought that believes that Iranians have nothing to do with their destiny and others do.

Why same "foreign powers" have not been able to substitute IR  (through Iranians ) , if they have so much power?  

David ET,

 No disrespect to your opinion, but what happened 30 years ago in Iran was a pure conspiracy by foreign powers! and had nothing to do with the dictatorship, corruption and elitism! If it had, it would not have been replaced with a supposedly Islamic regime that is ten times worse than before! At least back then we had social freedom and we were allowed to choose our religion, but now,

WE EVEN DON’T HAVE THE VERY BASIC RIGHTS!!

What a cool way to learn Persian!

I often watch videos on Iranian.com to improve my knowledge in Persian and this one is indeed entertaining and cool.

BTW, I liked the Iranian cowboy biker ad very much. :)

Geezer Pleaser!

It is good to see so many B.C. (Before Christ) teenagers here

تبليغ روغن شاه پسند به مناسبت فرا رسيدن سال نو

عمو نوروز:

عمو نوروز اومده
خرم و پيروز اومده
هديه آورده برات
براى همه نقل و نبات

بچه ها:
عمو نو روز بگو اين سال ِ نو عيدى ِ ما كو
عمو جون عمو جون
تو كه همراه خود آورده اى صلح و صفا را

عمو نوروز:

آوردم باسه اينها
عروسكهاى زيبا
ببينين بچه ها جون
چى آوردم براتون

Cause and effect

Some try to somehow seperate the cause and effect of what caused the 1979 uprising as if it was brought from the moon or they tend to simplify it as Shah was going to modernize Iran or increase the price of oil or Mullahs caused it or that people wanted to give up all they had gained for more than 70 years since 1905 to become restrict Muslims....

But the underlying fact remains that implanted culture ,Tehrani or not, of no-culture cheap copycat mixed with dictatorship, corruption and elitism played an important role in the extreme re-action.

Iranians have shown even during the Islamic Republic that they have no objection to modernism as it offers them convenience and staying in tune with the rest of the world , but as a whole they have shown that they do not condone things that are implanted or forced upon them- without basis 

The 'culture' of the Capital of dislocation won't do

But there was always an authentic Iranian culture and what you may call "Tehranian" one.

You got it wrong. We are still suffering from the consequences of a culture that was anything but 'authentic'.

The new generation that goes in the streets, stay away from it. Whether in Tehran or anywhere else... and for a good reason.

Pahlavi has already done what they were set-out to do. Creating a country with central command. Now it's time to give back the fair share of all parts of Iran in developing our socio-cultural life. This is not a 'well wish'. It's a must. 

It is so sad!

Its so sad to see how modern Iran was 30 years ago and what we and our country (Iran) would and could have been today, if these Hooligans hadn't occupied Iran!!

خانه سالمندان( تکراری، مبادا کسی‌ بی‌ نصیب بمونه)

صنعت تبلیغات در آن روزگار در انحصار سازمان "فاکوپا" و فرهاد
هرمزی بود. به احتمال قوی این تبلیغ  برای صابون داروگر را هم "فاکوپا"
ساخت که صحنه، مرد مسنّی را دست در دست کودک خردسالی نشان میداد؛ و بیننده
میشنید: "دست شما بوی خوب دست همسایه را میدهد".

یاد زنده یاد، علی‌ تابش هم به خیر که توی این تبلیغ : توی خیابون دنبال
یه خوشگله افتاده بود و آهنگ متن از این قرار بود: خیلی‌ حقه‌ای تو
راستی‌، حالا فهمیدم چی‌ خواستی‌، آدامس خروس میخواستی( یا چیزی شبیه این).

آن چیزی که این ویدئو‌ها قادر به نمایش آن نیستند این واقعیت تلخ است که
فساد، طمع و ندانم کاریهای خانواده منحط پهلوی بزرگترین مانع در راه رشد
سرمایه گذاری‌های ملی‌ و استواری فرهنگ راستین بازار آزاد در ایران  شد.

The Pahlavis, all mullahs, and all public figures associated with the Green Movement  must disclose the source and the amount of their wealth/income.

Mr. David...

You are right, and they are all the beautiful mix of what makes Iran. But there was always an authentic Iranian culture and what you may call "Tehranian" one. The one from Tehran got all the attention and the rest, were unfortunately always on the background. Now we are here today...most but not all of us product of a "Tehranian" culture that has always dominated the rest of our country. This video has rightly been titled as "nostalgia" and that is all it is. A reminder of an earlier time and place we all once lived. I just hope there more like yourself that value a true Iranian culture that will  hopefully survive the years of degradation that is has suffered in the hands of our current country men.

It is important though, to

It is important though, to mention what you see in Iran from East to West, from North to South, is reflective of Iranian culture. It is NOT reflective of Iranian MODERN culture, which I'm interested in. A true digestion of modernity will keep the tradition, within modernity, which has its own cultural products, inspired by the tradition and everything else in the world. It will not 'deform' the tradition to mimic modernity, as sheesh-o-hasht does.

To: UnitedIran

There is no new invention! The culture of Iran (inside) already exists there but it was not what was seen in these ads...neither is what IR represents.. 

I went and saw the bakhtiari's , Azari's, Shirazi's , Lors, Khuzestani's , Mazandarani and Gilani's , Kurds..... I sat and ate with people from Ghom to Abyaane, from Orumieh to Birjand, from Gorgan to Ahvaz, from Bazargan to Shooshtar.... That was the bulk of Iran that I remember ....and these ads by blond foreign girls were not reflective of their culture.

 that was a cheap version of something that had no foundation , it was not even a western culture which has many great things in it ....

UnitedIran

Valid observation, which contains all the ills of modern culture in Iran. Iranian culture should come from Iran? absolutely. Should it be sheesh-o-hasht? absolutely not. This is what society, as a whole and within, is coming to. At least I hope so. It's not about importing a culture.

Hate to disappoint.....

Hate to disapooint you David ET & benross , the 6/8 culture of LA, Vegas, etc. is what has bridged the old Iranian culture and the new invention of what you call Iranian. May be be you don't remember it, or were not born then and there, but that was "IRANIAN CULTURE" of its time, and very much a part of who was born during the period and been transplanted in the rest of the world. Again, hate to disappoint you.....you can not invent an "Iranian culture", outside of Iran!!

good point ben

6/8 or "dambooli ....... " culture it is still kept alive by the LA based satellite TV's and in Dubai and Vegas but you are right, hopefully its on its way out ...

We want an Iranian nation in future not cheap cultureless copycats 

It's not 'blond' culture

It's sheesh-o-hasht culture, hopefully on its way out.

too much blond and europe

we sure had turned to a cheap copycat and trash can of the westtotally ignoring the masses and catering to a no-culture class of society who worshiped anything that was thrown at them by the west , which was one of the causes of what followed in 1979... 

Opposite of the same phenomenon now exists among the Islamists who worship anything that has 1400 year old Arabic smell to it 

...But ads are still priceless , thanks Dariush

I wonder if there is a copy of few of the new year ads from those days: roghan ghoo, vitana , etc.

or the Zanusi washing machine ad which won some international award where this blond girl kept stripping her clothes and throwing them in the machine until she went behind the machine and took of the last piece too .... too much for Iranian society (or even US) but was very creative (better for cable TV which didn't exist then, not on national airwaves)..The ad actually caused some uproar ..

 Here are three more ads

//www.youtube.com/watch?v=gNvHl9Uy1Nw

//www.youtube.com/watch?v=Zw3t-yyRiOE

//www.youtube.com/watch?v=n3WrZMPXzqU

Gharb-zadegi

Somethings never change. We were gharbzadeh then and we're gharbzadeh now.

I think there was a theme to this collection.

Of course not all commercials had pictures of Paris or London. I remember commercials for rice cookers or Schaub Lorenz TVs which were geared toward traditional Irani families.

YESTERDAY when I was young..........

To whoever that remembers the song and remembers the days. Good old days for some, and not so good for others.