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3D TV is being billed as a possible saviour for recession hit manufacturers looking to boost sales.

On the opening day of the Consumer Electronics Show, CES, in Las Vegas, all the big names unveiled 3D TV's.

Industry experts said the picture looks promising with a survey showing around 3.4m 3D TV sets will be sold in the US this year.

"It's a challenging market. We need something to kick us out of this," said Panasonic's Elsuke Tsuyuzaki.

"To me, the thing that's going to get us there is 3D," added the firm's chief technology officer.

"2009 is a year none of us want to repeat," said Gary Shapiro the president of the Consumer Electronics Association (CEA) which hosts the annual tech gathering.