Googling Iranian Style

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Nazy Kaviani
by Nazy Kaviani
02-Sep-2007
 

I told you how I became a blogger. For the longest time, I was sure no one ever visited my blog, because I had zero, one or at most two comments per post. I was talking to Jahanshah, the troublemaker, one time and he told me about website meters. He taught me how to look for one and how to install it. Since that day my life as a blogger really started.

I realized that there were indeed quite a few people who came to see my blog everyday, but none of them were leaving comments. Since more than half of them came from Iran, perhaps they felt intimidated to leave comments in English. I don’t know. In trying to figure out how people found my blog and came to see me, I stumbled upon a feature on my website statistics software—“Recent Visitors By Search Word.” It produces a report that shows what words people have typed in their search engine bars to have found their way to my blog. This feature has been a constant source of amusement and puzzlement for me. I have observed that a few times people have typed in my name in the search bar of Google, Yahoo, or any other search engine they use. A couple of times they have searched for my blog name. Many times searching for an artist, an author, or a subject brings them to my doorstep, as I tend to write about Iranian artists, events, and artistic subjects.

The last group of search words is what I want to tell you about. These are random Farsi words, typed in English alphabet. They range from really sad like "missing Iran today," or "homesick for Tehran," to amusing, like people looking to see if someone is divorced or single (number one search is: "Karim Sadjadpour married?" to disconcerting: "bride's older sister is a witch!"

Believe it or not, the largest number of visitors to my blog have arrived through searching for the word “Khastegari!”* I have some posts in which I have talked about childhood memories in Tehran, in which I have made general references to the words “khastegar” and “khastegari.” No big deal at all. After I got over my initial shock (after all, here I am, trying to keep a decent blog, talking about arts, literature, culture, and nostalgia and I get all these visitors looking for something completely unrelated—or is it? We shall see.), I started to think about the subject in more depth.

So, let’s take stock of the situation: if a person lived in Iran and wanted to know about khastegari, and they felt compelled to use the internet for it, they would use Google’s Farsi search engine which would bring up hundreds of items for them to choose from. If people are using English alphabet for their search, it is very likely that they don’t live in Iran. So I researched that theory—it checked out. So, there are people outside Iran who want to know about Khastegari; but why? And are they finding what they are looking for? Certainly, if they have found their way to my blog the answer is “no.”

Since they are coming anyway, I have every intention of giving them what they are seeking. I am working on a piece of writing about single Iranians in diaspora, exploring their efforts looking for Mr./Ms. Right, their dating woes, their cultural requirements and hang-ups, matchmaking and blind dating, requisite Iranian customs such as khastegari (especially khastegari!), and the wedding itself. If you are a single Iranian of any age, or if you have recent experiences being single, and if you would like to help me by sharing your trials and tribulations and successes, let me know. I will be sure to incorporate your input into the series I am writing on the subject. You may leave comments here, or you can email me (nazy_kaviani@yahoo.com). I will write again soon.

* In case you don't know what this word means, a Khastegar means a suitor, and a Khastegari is a meeting by appointment of two families to discuss marriage interest of a young man and a young woman.

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mohajaf

It gets even funnier in Farsi

by mohajaf on

Farsi search engines are rather dumb and there is very little web
content in Farsi. In fact, most of the Farsi web content seems to be
produced by weblogs. In a web-content-rich language such as English, blogs
are usually considered noise for search engines, when they appear as
the result of searches that do not specifically target blogs. In Farsi,
the noise completely overwhelms the non-blog search results. Add to
this the naivete of some of the Iranian users who are new to this
whole thing. Quite frequently, my blog comes up in the search engine
for some phrase that I do not even have there the way the user
intended. Still the user clicks on my link, hence increasing the
rank of my blog URL in that search engine for the irrelevant phrase.

Once
somebody had searched "doorbin-e makhfi dar sona-ye zananeh" (hiden camera
in ladies bath house). The phrase or any meaningful part of it does not
exist in my blog. Still, my link came up in the third page of Jamasp
SE. Third page, and yet the searcher had a determination and a drive
strong enough to get there and click on the link.

Apologies for the long comment.

 


Mersedeh

Can't wait!!!!!!

by Mersedeh on

At last Nazy Jan, you are going to write about this interesting and fun topic and the best part is that coming from you I know it will be quite entertaining, so I can't wait!!! Now we need to find some good sources of inspiration!